How to incorporate sustainability in business - a guest lecture

In April 2019, I gave my third guest lecture to graduate marketing students at Boston University London Campus.

We discussed how Elkington's (1994) TBL (Triple Bottom Line) model can be translated in 2019.

More precisely, I elaborated on how businesses can operate with not only profit, but also planet and people in mind, in the context the 17 United Nations Sustainable Development Goals. You can access the presentation by clicking this Dropbox link.

If you would like to know more, feel free to shoot me an email.