From Curiosity to Clarity: My Journey Through the Oxford AI Program
- Johanna Weiermann
- Jul 17, 2024
- 4 min read
Updated: Feb 17
My journey into the world of artificial intelligence began long before I enrolled in the Oxford AI Program. In my previous role, I frequently interacted with AI technologies—often marveling at their capabilities, but also feeling a sense of mystery about how they actually worked.

These experiences sparked a deep curiosity in me. I wanted to understand AI beyond its surface applications.
I wanted to know how it could be harnessed more effectively, particularly in my work as a digital marketing professional and educator.
🚀 By April 2024, this curiosity had grown into a determination to delve deeper, leading me to enroll in the Oxford AI Program.
Immersing in the AI Ecosystem
From the very beginning of the program, I was thrust into the intricate web of the AI ecosystem.
The program kicked off with an exploration of the historical context in which AI has been evolving—a perspective that provided a much-needed foundation.
💡Understanding the roots of AI, its milestones, and the challenges it has faced gave me a clearer picture of where this technology is heading. This knowledge didn’t just help me grasp the broader implications of AI for society, but it also allowed me to anticipate how AI might influence my own life and career in the years to come.
Demystifying the Black Box: AI’s Inner Workings
As the program progressed, we delved deeper into the mechanics of AI—how it operates, how to train it, and what might be happening inside the so-called “black box.”
This was one of the most fascinating parts of my journey. The more I learned about neural networks and their applications, the less intimidating AI became.

What was once a mysterious process started to make sense, transforming AI from a complex enigma into a more understandable tool.
💡This understanding has already begun to influence how I interact with AI, allowing me to prompt more effectively and evaluate the quality of AI-generated outputs with a critical eye.
Intelligence: Human vs. Machine
One of the more thought-provoking topics we covered was the concept of multiple intelligences—both human and artificial. By comparing where humans and AI stand across the seven types of intelligence, I gained a clearer understanding of AI’s current capabilities and limitations.
This insight is invaluable as I think about the future use of AI in my work.
It’s not just about what AI can do, but also about understanding what it can’t do—or at least, what it shouldn’t be trusted to do alone.
💡 This knowledge has shaped my strategic approach to integrating AI into my projects, ensuring that I leverage its strengths while remaining aware of its limitations.
Preparing for the Future of Work
The future of work in an AI-driven world was another crucial aspect of the program. As someone who not only works in digital marketing and communications but also educates others, understanding how AI will shape the workforce is vital.

💡The program provided me with the tools to anticipate these changes, allowing me to adapt my skillset accordingly. More importantly, it equipped me to guide others—particularly those who attend my AI workshops—on how to navigate and thrive in a future where AI plays a central role.
Navigating Ethical Waters
No discussion about AI would be complete without addressing the ethical challenges it presents.
Learning about the three major pitfalls of AI—bias, privacy, and explainability—was eye-opening.
It became clear that understanding these issues isn’t just an academic exercise; it’s crucial for anyone who intends to use AI responsibly.
💡 Through the program, I learned to identify which AI suppliers are more ethical and how to incorporate AI into my work in ways that align with my values. Luciano Floridi’s teachings on ethics were particularly influential in this regard, helping me ensure that my use of AI is both effective and principled.
The Economics of AI: Realizing Business Value
Another significant component of the program was understanding the economics of AI—specifically, the business value it can unlock.
This wasn’t just about theoretical knowledge; it was about practical application.

💡I gained insights into how businesses, both large and small, can derive value from AI, and how I can implement AI strategies within my own industry.
Whether it’s optimizing marketing campaigns, improving customer engagement, or streamlining operations, the potential of AI in business is immense, and I now feel better equipped to harness it.
Oxford AI Training: Key Contributors & Their Impact
Throughout the program, several contributors played pivotal roles in deepening my understanding of AI.
Mathias Holweg, who led the program, was instrumental in helping me see how all the learnings connected. His guidance ensured that each lesson built upon the last, creating a cohesive and comprehensive learning experience.
Michael Wooldridge, with his insightful book Artificial Intelligence: Everything You Need to Know About the Coming AI, provided a broad yet detailed overview that clarified the bigger picture for me.
Luciano Floridi’s focus on the philosophy and ethics of AI helped me align this powerful technology with my personal and professional values, ensuring that my future work with AI will be both impactful and responsible.
Conclusion: A New Beginning
As I reflect on my journey through the Oxford AI Program, I’m struck by how much I’ve grown—not just in knowledge, but in perspective.
What began as a curiosity has transformed into a deep, well-rounded understanding of AI.
I’m now equipped with the tools to apply this knowledge in my work and to share it with others.
But more than that, I’m excited about the future. The world of AI is vast and full of potential, and I’m eager to continue exploring it, confident that I’m ready for whatever challenges and opportunities lie ahead.

If you're interested in learning more about my AI journey or would like to explore the possibility of a workshop tailored to your needs, feel free to contact me or visit this link to view my speaker profile and see how we can collaborate.